Top 10 AI Visibility Tools for Global Brands and Agencies

AI visibility tools track how often your brand appears in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. These platforms monitor brand mentions, citation rates, share of voice, and sentiment to help businesses stay visible where users increasingly search for recommendations—inside AI responses, not traditional search results.

When someone asks ChatGPT "what's the best SEO automation platform" and your brand isn't mentioned, you don't just rank lower—you're invisible. Traditional SEO metrics like keyword rankings and impressions don't apply when users get direct answers without clicking links.

With 37% of product discovery queries now starting in AI interfaces and Google's AI Overviews appearing in over 50% of search results, tracking AI visibility has moved from experimental to essential. Over 70% of users trust AI-generated answers as much as traditional search results, which means AI isn't a side channel anymore—it's the front door.

This guide breaks down the 10 best AI visibility tools in 2026, how they track citations across AI engines, what features matter most for agencies and brands, and how to choose the platform that fits your workflow. We've tested these tools on real campaigns, analyzed their coverage breadth, and compared pricing to help you track what actually drives visibility in AI search.

What Are AI Visibility Tools and Why They Matter in 2026

AI visibility tools monitor how AI search engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews mention, cite, and recommend your brand when users ask questions.

Unlike traditional SEO tools that track keyword rankings and backlinks, AI visibility platforms measure three core signals:

• Brand mentions: When AI names your company in generated responses, even without links

• Citation tracking: When AI links to your content as a source

• Share of voice: Your brand's appearance rate compared to competitors for the same prompts

Search behavior has shifted. Instead of scanning 10 blue links, users ask AI models conversational questions and get synthesized answers citing 3-5 brands total. If you're not in that answer, you don't exist to that buyer. Worse, if ChatGPT mentions you with outdated pricing or incorrect features, prospects arrive at demos confused or skeptical.

Why Traditional SEO Tools Fall Short

Google Analytics and Search Console can't read AI model outputs. They track website traffic and rankings, but they can't tell you:

• Whether ChatGPT recommends your product when users ask "best CRM for startups"

• Which competitor Perplexity cites instead of you

• If AI engines describe your brand accurately or with hallucinated facts

• What prompts drive visibility across LLMs vs. traditional search

AI search monitoring tools solve this by querying AI platforms with your target prompts daily, capturing responses, and tracking where your brand appears, how it's positioned, and which sources AI systems trust.

Gartner forecasts traditional search volume will drop 25% by 2026 as users rely on AI chatbots. The brands winning in 2026 are those controlling their AI narrative early, and Keytomic helps teams track AI visibility while automating content production and indexing in one unified workflow.

How We Evaluated the Top AI Visibility Tools

We tested over 20 AI visibility platforms using five weighted criteria:

Generative Engine Coverage (25%)

How many AI platforms does the tool monitor? Leading tools track 6+ engines including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Copilot, and Grok. Single-platform trackers leave blind spots.

Analytics Depth & Actionability (25%)

Does the tool only show mentions, or does it provide citation source analysis, competitor benchmarking, sentiment scoring, and content gap recommendations? Monitoring alone isn't enough—you need insights that inform strategy.

Data Collection Method (20%)

API-first platforms deliver more reliable, compliant data than web scrapers. Tools using official APIs avoid volatile data and terms-of-service violations.

Workflow Integration & Scalability (15%)

Can you track custom prompts? Does it integrate with GA4, Google Search Console, or CMS platforms? Enterprise-ready tools support role-based access, multilingual tracking, and API exports.

Pricing & Enterprise Readiness (15%)

We evaluated cost-per-prompt, free trial availability, refund policies, and whether pricing scales for agencies managing multiple clients.

Every tool below passed these criteria, but each serves different use cases—from budget-conscious solo operators to enterprise teams tracking 10+ brands across global markets.

1. Profound: Enterprise Citation Intelligence Platform

Overview

Profound leads the AI visibility space with the highest Answer Engine Optimization (AEO) score of 92/100, tracking 10+ AI engines with 400 million+ prompt insights. Built for enterprise brands, Profound combines log-level AI crawler data, real-time front-end visibility snapshots, and SOC 2 Type II certification.

Profound named G2 Winter 2026 AEO Leader and secured $35M in Series B funding. Enterprise brands achieve 7x citation increases in 90 days using Profound's citation intelligence approach, which analyzes why AI systems cite specific sources rather than just counting mentions.

Key Features

• Tracks 10+ AI platforms including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Copilot

• Citation source detection: identifies which pages, domains, and publications AI models rely on

• GA4 attribution integration: ties website visits back to AI referrers

• GPT-5.2 tracking: monitors OpenAI's most advanced frontier model

• Agent Analytics: WordPress plugin and GCP Cloud CDN integration for AI crawler monitoring

• Profound Workflows: automation layer for content auditing, analysis, and optimization at scale

• 30+ language support with multilingual prompt tracking

• Real-time search volume insights for AI answer engines

Pros and Cons

Pros:

• Most comprehensive citation intelligence: shows which sources AI trusts and why

• SOC 2 Type II compliance: enterprise-grade security for regulated industries

• API-first data collection: more reliable and compliant than scraper-based tools

• Research-backed insights: e.g., pages with semantic URLs get 11.4% more citations

Cons:

• Premium pricing: enterprise-focused, not ideal for solopreneurs

• Steeper learning curve: depth of features requires onboarding

• Application-based access: not self-service signup

Pricing

Pricing starts at enterprise tier. Contact Profound for custom quotes based on brand count, prompt volume, and feature access.

Best For

Enterprise brands and agencies managing multiple clients who need citation-level analysis, attribution tracking, and compliance-ready data infrastructure.

2. SE Visible: High-Accuracy Multi-Platform Tracker

Overview

SE Visible is a generative engine optimization (GEO) platform built by SE Ranking, known for highly accurate rank tracking. SE Visible collects real AI responses (not simulations) across ChatGPT, Perplexity, Gemini, AI Mode, and AI Overviews.

The platform focuses on three core metrics: visibility score (how often and how high your brand appears), perception tracking (sentiment analysis), and competitive positioning.

Key Features

• Daily refresh frequency: critical because AI visibility can drop 2-3 days after publication

• Real response capture: no simulated data; shows what users actually see

• Visibility score dashboard: tracks appearance frequency and placement

• Competitor benchmarking: monitors rivals' brands and prompts side-by-side

• Evidence logs: stores raw AI responses and screenshots for audits or client reporting

• Integration with SE Ranking's SEO toolkit: correlate traditional rankings with AI visibility

Pros and Cons

Pros:

• High data accuracy: inherits SE Ranking's commitment to reliable tracking

• Multi-platform coverage: tracks 5 major AI engines

• Prompt-level granularity: see exactly which questions trigger your brand

Cons:

• Standalone pricing: requires separate purchase from SE Ranking base plans

• Limited API access: less workflow automation than competitors

Pricing

Standalone SE Visible: $189/month for 450 prompts

SE Ranking base plan: $52/month, AI add-on ranges $71-276/month depending on prompt volume

Best For

SEO teams already using SE Ranking who want to add AI visibility tracking to their existing workflow without switching platforms.

3. Otterly AI: Affordable Multi-Platform Coverage

Overview

Otterly AI tracks brand mentions, website citations, and search prompts across six AI platforms: ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, and AI Mode. It's the most practical GEO tool for teams focused on prompt-level rankings.

Otterly AI is used by 20,000+ marketing professionals worldwide and recognized by G2, OMR, and Gartner as an award-winning AI search monitoring tool.

Key Features

• Six-platform coverage: ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot, AI Mode

• Automated link citation detection: tracks when AI platforms cite your content with links

• AI prompt discovery: generate relevant search prompts based on broad terms

• Sentiment analysis: monitors whether mentions are positive, neutral, or negative

• Share of voice tracking: measures your brand percentage compared to competitors

• Weekly reports: trend monitoring and visibility gain metrics

• GEO Audit module: grades pages against AI visibility factors with fix lists

Pros and Cons

Pros:

• Best value for money: $29/month entry point with 6-platform coverage

• Prompt discovery: helps identify high-impact search terms you're missing

• User-friendly interface: straightforward for teams new to AI visibility tracking

Cons:

• Limited prompts on Lite plan: 15 prompts may not suffice for larger brands

• Less enterprise features: lacks advanced role permissions or API exports

Pricing

Lite: $29/month (15 prompts)

Pro: $79/month (50 prompts)

Agency: Custom pricing for higher volumes

Free trial available

Best For

Small to mid-sized marketing teams and agencies needing affordable multi-platform monitoring without enterprise complexity.

4. Semrush Enterprise AIO: Integrated AI Visibility Suite

Overview

Semrush Enterprise AIO (formerly Semrush AI Visibility Toolkit) tracks millions of prompts daily across ChatGPT, Perplexity, and Google AI Overviews. The platform provides comprehensive AI metrics: mentions, citations, market share, and persona-intent mapping.

Semrush Enterprise AIO integrates with Semrush's broader SEO capabilities, allowing teams to correlate traditional rankings with AI visibility in one dashboard.

Key Features

• AI Search Performance report: granular insights on persona, intent, and position changes over time

• Market share tracking: measures your brand percentage across AI platforms

• Dedicated analyst support: tailored recommendations and optimization playbooks

• Competitor benchmarking: side-by-side visibility and sentiment comparisons

• Integration with Semrush SEO data: combine keyword rankings, backlinks, and AI visibility

• Multi-brand tracking: manage multiple clients or business units

Pros and Cons

Pros:

• All-in-one platform: combines SEO and AI visibility tracking

• Analyst support: enterprise clients get human expertise, not just data

• Prompt-intent mapping: understand which personas and intents drive mentions

Cons:

• Requires Semrush subscription: base plans start at $129+/month before AIO add-on

• Higher total cost: minimum $328+/month (base + AIO)

• Limited to 3 AI engines: doesn't track Claude, Grok, or other emerging LLMs

Pricing

Semrush One Starter: $199/month (includes 5 websites, 50 prompts)

Requires base Semrush plan ($129+/month), total minimum $328+/month

Best For

Enterprise teams already using Semrush for SEO who want integrated AI visibility tracking and analyst-backed recommendations.

5. Ahrefs Brand Radar: Real-Prompt Citation Tracker

Overview

Ahrefs Brand Radar monitors 190 million+ real search-backed prompts across 6 AI indexes including Perplexity. Unlike tools using synthetic prompts, Brand Radar tracks actual user queries derived from Ahrefs' massive keyword database.

Brand Radar distinguishes between brand naming (when AI mentions your brand) and linking (when AI cites your content with URLs), providing nuanced visibility insights.

Key Features

• 190M+ real prompts: derived from actual search behavior, not synthetic queries

• Six AI platform coverage: ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot

• Brand mention vs. citation tracking: separates awareness from authority

• Integration with Ahrefs backlink database: correlate link profiles with AI citations

• Content explorer integration: identify which pages AI systems cite most

• Competitive analysis: see which competitors appear alongside your brand

Pros and Cons

Pros:

• Massive prompt database: 190M+ queries provide comprehensive coverage

• Real user queries: reflects actual search behavior, not guesswork

• Deep integration: connects AI visibility with Ahrefs' SEO toolkit

Cons:

• Most expensive option: minimum $328+/month ($129 base + $199 Brand Radar)

• Dark query blindspot: doesn't capture prompts outside Ahrefs' keyword data

• Accuracy concerns: some users report citation attribution issues

Pricing

$199/month as an add-on to Ahrefs base subscription

Requires Ahrefs base plan ($129+/month), total minimum $328+/month

Best For

Agencies and in-house teams already using Ahrefs for SEO who want AI visibility tracking without switching platforms.

6. Rankability: Actionable Recommendation Engine

Overview

Rankability tracks Perplexity, ChatGPT, Google AI Overviews, and Claude daily, providing actionable recommendations rather than just visibility scores. The platform researched and established the $337/month average cost benchmark for AI visibility tools.

Rankability focuses on closing the "mention-citation gap"—when AI knows your brand but doesn't trust your content enough to cite it.

Key Features

• Daily tracking: monitors 4 major AI platforms (Perplexity, ChatGPT, Google AI Overviews, Claude)

• Actionable recommendations: prioritized steps to improve AI visibility

• Citation gap analysis: identifies when you're mentioned but not cited

• Competitor prompt tracking: see which queries competitors win

• Content optimization guidance: specific suggestions for improving citation rates

Pros and Cons

Pros:

• Focus on action, not just data: provides specific optimization steps

• Citation gap detection: reveals when awareness doesn't translate to authority

• Mid-tier pricing: more affordable than Ahrefs or Semrush

Cons:

• Limited to 4 AI engines: doesn't track Gemini, Copilot, or newer LLMs

• Smaller prompt database: less comprehensive than enterprise platforms

Pricing

Starter: $99/month

Core: $149/month

Enterprise: Custom pricing

Best For

Brands that want prescriptive guidance on closing visibility gaps, not just monitoring dashboards.

7. AIclicks.io: Full-Stack AI Visibility Platform

Overview

AIclicks.io provides full-stack AI visibility across ChatGPT, Perplexity, Google Gemini, and more. The platform combines monitoring, prompt library management, citation intelligence, content gap analysis, and AI-optimized content creation.

Built by a team obsessed with how users discover brands through LLMs, AIclicks.io closes the loop between visibility tracking and optimization execution.

Key Features

• Multi-engine dashboard: ChatGPT, Perplexity, Gemini, and emerging platforms

• Prompt library management: build, test, and group prompt sets by cluster

• Citation intelligence: highlights which external sources AI cites most

• Content gap finder: actionable advice on prompts you don't yet own

• GA4 integration: ties website visits back to LLM referrers

• AI-optimized content creation: generate assets designed to win citations

• Competitor benchmarking: track rivals' citations and analyze source patterns

Pros and Cons

Pros:

• End-to-end solution: combines monitoring, analysis, and content creation

• Geo audit feature: run checks across regions and languages

• Fast results: clients report citation boosts in under two weeks

Cons:

• Newer platform: less brand recognition than established players

• Limited public pricing: requires demo for detailed quotes

Pricing

Affordable plans with full refund policy for any reason. Contact AIclicks for custom quotes.

Best For

SaaS teams and agencies wanting a unified platform for tracking visibility and creating optimized content.

8. Conductor: Enterprise AEO Platform

Overview

Conductor is the only end-to-end enterprise AEO platform built on the industry's most complete data engine. Leading brands use Conductor to grow authority and visibility in both AI and traditional search engines.

Conductor tracks brand mentions (conversational share of voice) and website citations (content authority) across all major AI engines, providing a complete picture of AI search performance.

Key Features

• Dual-metric tracking: brand mentions + website citations

• API-first data collection: ensures accuracy, reliability, and compliance

• Mention-citation gap analysis: reveals when AI knows you but doesn't trust your content

• Unified AI visibility tracking: monitor multiple domains and brands from one dashboard

• AI crawler access information: see which bots access your site and how often

• AI-powered content creation tools: generate content primed for LLM citations

• Built-in community: quick-start guides and educational resources

Pros and Cons

Pros:

• Enterprise-grade platform: handles scale, compliance, and multi-brand tracking

• Mention-citation gap insight: strategic metric for improving authority

• Content creation integration: helps close visibility gaps with optimized assets

Cons:

• Enterprise pricing: not accessible for small teams or solopreneurs

• Complex platform: requires onboarding and training

Pricing

Enterprise pricing. Contact Conductor for custom quotes.

Best For

Enterprise brands managing multiple domains who need unified AI visibility tracking and content creation capabilities.

9. RankScale: LLM Search Engine Simulator

Overview

RankScale's unique differentiator is its LLM search engine simulator: paste prompts to see how ChatGPT, Claude, or Gemini might answer, test schema tweaks, and model future visibility changes.

RankScale tracks brand visibility, maps third-party websites that influence AI citations, and monitors brand sentiment to identify reputation risks.

Key Features

• LLM simulator: test how AI engines respond to specific prompts before publishing

• Citation source mapping: identifies third-party sites influencing AI responses

• Brand sentiment tracking: monitors positive, neutral, and negative mentions

• Response snapshots: stores evidence for audits and client reporting

• Schema testing: experiment with structured data to improve visibility

• Topic performance tracking: see which search terms drive mentions

• AI engine performance breakdown: compare results across platforms

Pros and Cons

Pros:

• Simulator feature: unique experimentation capability before content launch

• Citation source intelligence: reveals which external sites AI trusts

• Affordable entry point: $20/month Essential plan

Cons:

• Overwhelming UI: users report initial complexity, though team is improving UX

• Manual optimization: requires effort to apply suggested content changes

• Visibility score volatility: fluctuates due to frequent AI updates

Pricing

Essential: $20/month

Pro: $99/month

Enterprise: $780/month

Annual billing offers 17% discount

Best For

CMOs and agency owners who want to experiment with AI visibility strategies before committing resources to content production.

10. Keytomic: Autonomous SEO Engine with AI Visibility Tracking

Overview

Keytomic is an autonomous SEO engine designed to replace fragmented toolstacks with unified, AI-driven workflows. While competitors focus solely on tracking, Keytomic combines AI visibility monitoring with keyword discovery, 30-day content roadmaps, auto-publishing, and Generative Engine Optimization (GEO).

Keytomic specifically targets the transition from traditional search to AI search, ensuring brand visibility in AI summaries like ChatGPT and Perplexity while maintaining standard Google rankings.

Key Features

• AI visibility tracking: monitor brand mentions across ChatGPT, Perplexity, and Google AI Overviews

• Automated keyword discovery: identify high-impact opportunities across traditional and AI search

• 30-day content roadmaps: plan, generate, and publish content optimized for both SEO and GEO

• Auto-publishing: push content directly to WordPress and other CMS platforms

• Auto-indexing: integrate with Google Search Console for faster indexing

• Unified workflow: replace 5+ tools with one platform for tracking, planning, writing, and publishing

• Built for lean teams: designed for founders, solopreneurs, and agencies scaling without headcount

Pros and Cons

Pros:

• Only all-in-one platform: combines visibility tracking, content automation, and publishing

• GEO optimization: built specifically for AI search visibility, not retrofitted

• Workflow efficiency: replaces fragmented toolstacks with unified automation

• Built for scale: helps lean teams produce more without hiring

Cons:

• Newer platform: less market presence than established SEO tools

• Feature depth trade-off: prioritizes workflow automation over niche analytics

Pricing

Visit Keytomic pricing for current plans tailored to solopreneurs, agencies, and enterprises.

Best For

Founders, lean marketing teams, and agencies looking to scale content production and AI visibility without increasing headcount or juggling multiple tools.

Feature Comparison Table

Why Consider Keytomic for AI Visibility and Content Automation

Most AI visibility tools answer one question: "Where does my brand appear?" Keytomic answers that and "What do I publish next to improve visibility?"

Agencies managing 20+ client blogs can't manually track AI citations, research keywords, write content, and publish across platforms. Keytomic automates the entire workflow:

From Discovery to Publication in One Platform

1. AI Visibility Tracking: Monitor brand mentions across ChatGPT, Perplexity, and Google AI Overviews to identify where you're winning or losing

2. Keyword Discovery: Automated research finds high-impact opportunities in both traditional and AI search

3. 30-Day Roadmaps: Generate content plans optimized for SEO and GEO simultaneously

4. Content Generation: AI-powered writing with E-E-A-T optimization and fact-checking protocols

5. Auto-Publishing: Push directly to WordPress and other CMS platforms

6. Auto-Indexing: Integrate with Google Search Console for faster crawling

Why Agencies Choose Keytomic

Fragmented toolstacks cost time and money. Switching between Ahrefs for keywords, Semrush for tracking, Jasper for writing, and WordPress for publishing wastes hours daily.

Keytomic reduces content production time from 8 hours to 90 minutes per article while tracking AI visibility—no tool-hopping required.

Migration Checklist for Agencies:

• Export keyword lists from current SEO tools

• Connect Google Search Console for auto-indexing

• Link WordPress or CMS for one-click publishing

• Import existing content briefs and workflows

• Set up client dashboards for AI visibility reporting

Check Keytomic pricing for agency plans that scale with your client roster.

How to Choose the Right AI Visibility Tool

Picking the right platform comes down to five factors:

1. Platform Coverage

Does the tool track the AI engines your audience uses? Tech-savvy users favor Perplexity, professionals use ChatGPT, younger demographics adopt emerging platforms. Tools tracking 6+ engines provide comprehensive coverage.

2. Monitoring vs. Optimization

Do you need just visibility data, or actionable recommendations? Tools like Rankability and AIclicks.io prescribe specific optimization steps. Platforms like SE Visible focus on accurate monitoring.

3. Workflow Integration

Does it integrate with GA4, Google Search Console, or your CMS? Can you export data via API? Enterprise teams need unified dashboards and role-based access.

4. Budget and Scale

Are you tracking one brand or 50 clients? Otterly AI offers affordable entry at $29/month. Enterprise platforms like Profound and Conductor require custom quotes.

5. All-in-One vs. Best-of-Breed

Do you want specialized tracking (Profound, Otterly AI) or unified workflow automation (Keytomic)? All-in-one platforms reduce tool sprawl but may sacrifice niche features.

Decision Matrix:

• Budget-conscious small teams: Otterly AI or RankScale

• SE Ranking users: SE Visible

• Semrush/Ahrefs users: Add their respective AI visibility modules

• Experimentation-focused: RankScale LLM simulator

• Enterprise compliance needs: Profound or Conductor

• Lean teams scaling content: Keytomic for tracking + automation

If you're managing content production and AI visibility simultaneously, Keytomic's unified platform eliminates switching between 5+ tools.

Frequently Asked Questions

What is an AI visibility tool?

An AI visibility tool monitors how often your brand, products, or content appear in responses generated by AI search engines like ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. These tools track brand mentions, citations, share of voice, and sentiment.

How is AI visibility different from SEO?

SEO tracks keyword rankings and website traffic from traditional search engines. AI visibility measures brand presence inside AI-generated answers where users get direct responses without clicking links. Traditional SEO metrics like impressions and CTR don't apply in zero-click AI environments.

Which AI platforms should I track?

Track platforms your target audience uses most. ChatGPT has 400M+ weekly users, Perplexity processes billions of queries monthly, Google AI Overviews appear in 50%+ of search results. Comprehensive tools monitor 6+ engines including ChatGPT, Perplexity, Gemini, Claude, Copilot, and Grok.

How much do AI visibility tools cost?

Pricing ranges from $20/month (RankScale Essential) to $328+/month (Ahrefs Brand Radar, Semrush Enterprise AIO) to enterprise-tier custom quotes (Profound, Conductor). Mid-range options like Otterly AI start at $29/month. Keytomic offers tiered plans for solopreneurs, agencies, and enterprises.

Can AI visibility tools detect hallucinations?

Yes. Advanced platforms like AIclicks.io and Profound track when AI systems mention your brand with incorrect information (outdated pricing, wrong features). Being mentioned inaccurately can reduce conversion rates, making hallucination detection critical for brand governance.