For years, ChatGPT has been describing businesses to millions of people — often with wrong addresses, outdated services, or missing information entirely. Until now, there was nothing you could do about it.
That changed on November 10, 2026. OpenAI launched Business Hub, a dashboard that lets you claim your business in ChatGPT, correct your information, and see how often ChatGPT mentions you and sends traffic to your site.
Note: Business Hub launched in beta and features are still rolling out. Eligibility and functionality may change as OpenAI expands the program.
Before you do anything else: open ChatGPT right now and search your business name. Note what it says — the description, the services, any details. That's your baseline. Then follow the steps below to claim it and start correcting the record.
What Is ChatGPT Business Hub?
ChatGPT Business Hub is a free dashboard where business owners claim their profile in ChatGPT, correct their business information, and see aggregated data on how often ChatGPT mentions them and sends traffic to their site.
Through it, you can:
Claim your business profile in ChatGPT
Update your business information so ChatGPT shows accurate details
Add a product feed with pricing and availability (useful for ecommerce)
View Insights — aggregated data on mentions, profile views, and clicks to your website
Build a Business Agent (US ecommerce and online service businesses only, currently)
You don't need a ChatGPT Enterprise account or an ads account to claim. Any eligible business in a market where ChatGPT operates can apply.
Who Can Claim a Business in ChatGPT?
According to OpenAI, any eligible business located where ChatGPT is available can claim their business through Business Hub. You just need to be the owner or an authorized representative.
A few things to note:
Business Agents (the AI customer chat feature) are currently limited to eligible US ecommerce and online service businesses
Product feeds and physical location claims are US-only for now
Shopify merchants can connect directly from Business Hub or their Shopify admin, which also streamlines verification
Existing OpenAI Enterprise customers can work with their OpenAI rep directly
If your business appears in ChatGPT at all — even incorrectly — you're likely eligible to claim it.
How to Claim Your Business in ChatGPT: Step by Step
Step 1: Sign in to ChatGPT with your work account
Go to chatgpt.com and sign in with the account you use for work. This is the account that will have admin control over your business listing — don't use a personal account.
Step 2: Open Business Hub
Look for Business Hub in the left sidebar of ChatGPT, or go directly to chatgpt.com/business-hub.
Step 3: Search for your business
Type your business name into the search bar. Select the listing that matches your business from the dropdown. If your business isn't listed, you can type it in manually.
Step 4: Claim your listing
Click "Claim profile" (or "Get Started") and confirm which ChatGPT account will manage the listing.
Note: If you received a claim invitation by email, open the personal link in that email and sign in with the address it was sent to. Don't forward it — it's tied to your account.
Step 5: Verify ownership
OpenAI will ask you to verify that you're authorized to represent the business. The method available depends on your business type:
Phone number — a verification code sent to your business phone
Business email — a code sent to your company email domain
Website DNS — add a TXT record to your domain. The record name is
openai-business-claim.yourdomain.comwith a token value OpenAI gives you. This expires in roughly 24 hours, so set it up promptly once you start the claim.Shopify — connect your store directly
After submitting, your claim goes into review. OpenAI doesn't publish review timelines, but most early claimants have reported a turnaround of a few hours to a few days.
Step 6: Complete identity verification
Once your claim is approved, you'll need to complete a separate identity check through Persona (OpenAI's verification partner) before you can publish changes, view Insights, or create a Business Agent. Have a government-issued ID and your business registration details ready — this is a distinct step from the ownership verification above.
Step 7: Update your business profile
With both verifications done, you can now:
Correct your business name, description, address, hours, and contact details
Add a product feed (CSV or API-based) with pricing and availability
Set up a Business Agent if eligible
What Does Business Hub Actually Show You?
The Insights section shows aggregated data on:
Mentions — how often ChatGPT has included your business in a conversation
Profile views — how many times your profile card was shown
Website clicks — how often someone clicked through to your site from ChatGPT
Discovery topics — the themes of conversations where your business came up
A few important caveats: data only appears above a certain threshold (OpenAI doesn't disclose the minimum), it's aggregated rather than per-query, and it covers ChatGPT only. It also takes around 28 days of data before trends become meaningful.
ChatGPT already appends utm_source=chatgpt.com to outbound links — so your existing GA4 setup should already be capturing some of this traffic. Cross-reference Business Hub Insights against your own analytics rather than treating either as the definitive number. If you want to track LLM citations across multiple AI platforms at once, that requires a separate layer beyond what Business Hub provides.
What Is a ChatGPT Business Agent?
A Business Agent is a labeled AI chat that represents your business inside ChatGPT — a conversation kept separate from ChatGPT's regular responses. When someone asks about your products, services, or policies, it answers using the information you provide.
Business Agents can:
Answer questions about your products, pricing, services, and policies
Point people to your website for next steps
Business Agents currently cannot:
Book appointments or complete purchases
Check order status or connect to existing systems
Make guarantees or give professional advice (legal, medical, financial)
Agents are currently only available to eligible US ecommerce and online service businesses. Test yours against common customer questions before making it live — and check carefully for any answers that overstate what your business can do.
Before You Claim: Can ChatGPT Read Your Site?
Claiming your profile gives OpenAI a direct channel to receive your information. But ChatGPT also builds its picture of your business from your website — and it needs to be able to crawl it.
Business Hub crawls the website you link to your profile using OpenAI's bot (OAI-SearchBot). If your server blocks all bots by default or your WAF rejects unfamiliar crawlers, that content won't be used.
You can allow it by adding this to your robots.txt:
Worth doing now, before you claim. It's one of the most overlooked foundational steps for improving your visibility in AI answer engines — and it costs nothing to set up.
Beyond crawler access, make sure your website clearly answers the questions a customer would have: what you do, who you serve, your service area, and what the next step is. ChatGPT draws on your website and third-party sources — reviews, directories, Bing index, news mentions — so your broader ChatGPT SEO visibility strategy still matters. A claimed profile removes friction; it doesn't replace a website that makes the case for your business.
Giving Your Agency or Team Access
Once you've claimed the profile, invite teammates or your agency from within Business Hub. Each person should use their own ChatGPT account — don't share login credentials.
Set up clearly before you start:
Keep the claim with the business, not an individual's personal account
Decide who is responsible for keeping the profile current
Remove access promptly when someone leaves the team
What to Do If Something Goes Wrong
Problem | What to do |
|---|---|
"Contact support" instead of a claim option | Your listing is locked — use the support option, don't create a duplicate |
Business not found in search | Type the name manually or create a new listing from scratch |
DNS verification failing | Copy the values exactly; DNS changes can take time — wait and retry |
Claim approved but Persona pending | Complete Persona before expecting edits or Insights to work |
Edits not showing in ChatGPT | Updates are reviewed; ChatGPT may also pull from other sources |
FAQs
How long does it take for a ChatGPT business claim to be approved? OpenAI hasn't published specific timelines. Most early claimants have reported a few hours to a few days. After approval, you'll still need to complete Persona identity verification separately before editing your profile or viewing Insights.
What if my business listing is locked in Business Hub? If you see "Contact support" instead of a claim option, your listing is locked. Use the support option to request access — don't create a duplicate listing.
What if my business isn't listed in Business Hub at all? You can type your business name in manually. If it's not found in the dropdown, you may need to create a new listing from scratch.
Does claiming my business guarantee ChatGPT will recommend me? No. Claiming gives you a direct channel to supply accurate information, but ChatGPT's recommendations depend on many signals. For a deeper look at how to improve your brand visibility in ChatGPT, there's more to it than the claim alone.
Do I need a Shopify store to claim my business? No. Shopify is one verification method. Phone, business email, and DNS TXT record are all available depending on your business type.
Is Business Hub available outside the US? Profile claiming is available in markets where ChatGPT operates and OpenAI supports verification. Business Agents and product feeds are currently US-only.
Tracking Your AI Visibility Beyond Business Hub
Business Hub Insights covers ChatGPT — but ChatGPT is one of several AI platforms now driving business discovery. If you want to understand how your brand appears across ChatGPT, Perplexity, Google AI Mode, and Gemini in one place, Keytomic's AI Visibility Tracker monitors mentions and citations across all of them, so you can see where you're appearing, where you're missing, and what's driving the gap.
This article reflects the Business Hub beta as of November 2026. Features and eligibility may change as OpenAI expands the program.
