White label SEO software comes in three levels: branded reports, branded client portals, and a full platform on your agency's domain. In this October 2026 shortlist, SE Ranking and WebCEO sit deepest on platform rebranding, AgencyAnalytics and DashThis lead on reporting, and Keytomic fits a different bottleneck: content workflow execution, not a confirmed white-label portal.
Picture a client who gets a branded PDF on Monday, a vendor-logo dashboard link on Wednesday, and an unbranded SEO tool on a review call. It's a hypothetical, but the gap it shows is real.
"White label" can mean a logo on a report, a client portal on a custom domain, or a full platform you resell. Picking the wrong level is the mistake I'd warn agencies about first when they shop for white label SEO software.
This comparison reflects official product and pricing pages checked in October 2026. It covers the three levels, evaluation criteria, six platforms, cost per client, where Keytomic fits (and where it doesn't), and a shortlist checklist.
What does white-label SEO software actually rebrand?
White label SEO software lets an agency present tools, reports, or an entire platform under its own brand instead of the vendor's. The three levels are different purchases, and I'd never compare a branded PDF with a client portal as if they were equal. It also isn't an SEO reseller service, where an outside provider does the work and you resell the output.
Branded reports are the entry-level version
This means your logo, colors, and sometimes a custom sender email on PDFs or shared dashboards. Semrush My Reports and DashThis work mostly at this level. It suits clients who only read a monthly summary.
Branded client portals add access and visibility
Clients log in and see live data under your name. AgencyAnalytics documents white-labeled portals with custom domains and client access controls. Ask whether your brand shows at the login screen, in emails, and in the URL.
Full platform resale changes the agency’s product model
WebCEO positions white labeling as a full platform on your own domain, and SE Ranking's Agency Pack covers platform and report white labeling. Here you're selling software access, not only delivering reports. Support, permissions, and data isolation become your problem.
A branded report is the lightest form of white labeling; a branded platform on your domain is the deepest.
Which white-label SEO features matter for agencies?
Compare three things: what the client can see, what your team can control, and how much work the platform removes. When I evaluate AI SEO software for agencies, I find most feature lists blur these, so two tools with the same checklist can feel nothing alike on a client call.
Branding, domains, and vendor visibility
Logo, colors, and report themes
Removal of vendor branding
Custom domain or subdomain
Branded sender email
Several vendors gate these options by plan. I would never assume the entry tier includes a custom domain.
Client workspaces, permissions, and approvals
Test whether a client-view user sees only their own data. Approval steps matter most when content publishes to client sites. I'd also mark every feature as client-visible, operator-visible, or both, because internal tools rarely change what the client experiences.
Reporting, integrations, and recurring delivery
Look for Google Search Console, GA4, and CMS connectors plus scheduled delivery. If reporting is your only gap, start with our guide to SEO reporting tools for agencies. If clients log in weekly, test the portal; if they get a monthly PDF, start with reporting depth.
Workflow depth from research to publishing
Reporting layers brand the work but don't produce it. Platforms covering research, content, publishing, and tracking cut handoffs, and these SEO automation workflows show where to keep human approval gates. AI visibility tracking helps only when it feeds planning and review; tracking alone doesn't create citations.
Best white-label SEO software platforms
There's no universal winner. The right pick depends on whether you need branded reporting, a branded portal, full platform resale, local SEO, or execution automation.
This shortlist is based on official vendor pages and pricing checked in October 2026. I compared white-label depth, client access, agency operations, workflow coverage, integrations, cost transparency, and honest limitations across these white label SEO tools.
Quick comparison table
Platform | White-label level | Client portal or custom domain | Best for | Pricing model | Honest limitation |
|---|---|---|---|---|---|
SE Ranking | Platform and reports | Client seats and custom domain per official pages | Agencies wanting a client-facing platform layer | Agency Pack from $69/month (annual billing) on top of a base plan | Extra plan, seat, or usage costs may apply |
WebCEO | Full platform | Custom domain or subdomain, read-only client access | Resale-oriented agencies | Base fee, domain fee, project and scan charges | Total varies with usage |
Serpstat | Reports and platform | Custom subdomain for client login on Agency plan | Research-heavy agencies wanting branded reports and platform access | $50, $100, or $410/month (annual billing) | Client domain access needs the top plan |
AgencyAnalytics | Reports and portal | White-labeled portal, custom domain | Reporting-first agencies | $20 per client per month, billed annually | Not an SEO execution engine |
Swydo | Reports and dashboards | Custom domain, custom sender email, client portals | Flat-rate reporting across many clients | $62/month (annual billing) with 10 data sources; $4.50 per extra source | No SEO research or execution |
Whatagraph | Reports | Custom report domain on Prime plan only | Cross-channel enterprise reporting | Max from €999/month, billed annually; Prime custom | Highest cost in this shortlist |
DashThis | Dashboards | Custom domain and agency email, plan-gated | Dashboard-first reporting | Plan-based, see vendor page | No SEO execution |
Semrush My Reports | Branded reports | Custom domains and shareable dashboards; full portal not confirmed | Research-heavy agencies | Pro Reports $20 per report per month, plus subscription | Reporting layer, not a full portal |
SEOptimer | Audit reports and embeddable audit tool | Custom subdomain or domain for reports | Audit-led prospecting and lead generation | Pro $39/month, Max $59/month (monthly billing) | Not a full client portal |
BrightLocal | Tools and reports | Custom domain not confirmed | Local and multi-location work | Price shown on vendor page | Local focus only |
SE Ranking and WebCEO offer the deepest platform-level white-label positioning in this shortlist, while AgencyAnalytics and DashThis are reporting-first choices.
SE Ranking, best for deeper platform and reporting white labeling
Per SE Ranking's Agency Pack FAQ, white labeling covers the platform and reports, with client seats and custom-domain functionality. Pricing starts at $69 per month with annual billing, layered on a base plan.
Best for agencies that want more than branded PDFs. Limitation: extra plan, user, project, or usage costs can raise the total. In a trial, confirm the exact white-label and client-access features on your selected plan.
AgencyAnalytics, best for branded client reporting and portals
AgencyAnalytics is a reporting and client portal layer, not an SEO execution engine. Its white-label features page covers logos, colors, custom domains, custom email, and client access controls. The displayed plan also lists unlimited staff accounts.
Best for agencies that already own their SEO tools. Limitation: you'll likely still need separate tools for keyword research, deep technical audits, content production, and publishing.
WebCEO, best for full platform resale on an agency domain
WebCEO describes a platform on your custom domain or subdomain, with branded reports, user roles, and read-only client access. Pricing combines an Agency Unlimited base fee, a white-label domain fee, project charges, and scan fees. That is not one fixed price.
Best for agencies or resellers wanting the deepest resale setup. Trial check: domain setup, user roles, report visibility, and scan limits.
Semrush My Reports, best for research-heavy agencies that need branded reports
Semrush documents branded and white-labeled reports through My Reports Pro, including external integrations, scheduling, custom themes, custom domains, and shareable dashboards. Pro Reports are listed at $20 per report per month, separate from the Semrush subscription.
Best for agencies that want client-ready reporting without replacing their research suite. I'd call it research plus reporting, not a full client portal. Trial check: report allocation, connectors, and branding removal.
BrightLocal, best for local SEO and multi-location agencies
BrightLocal is a local SEO specialist. Its white-label plan help article says white-labeling of tools and reports is available across subscription plans. Current plan and location pricing appears on the vendor's pricing page.
Best for agencies whose deliverables depend on local rankings, citations, reviews, and listings. Limitation: it isn't a general national SEO execution platform. Trial check: whether client access is a portal or report-only.
DashThis, best for dashboard-first reporting teams
DashThis is a dashboard product, not an SEO execution platform. Its custom domain setup documentation describes a custom domain, agency email, and removal of DashThis branding, with plan gating on some white-label features.
Best for customizable, automated marketing reports across existing data sources. Limitation: separate tools for research, crawling, content, publishing, and rank tracking. Trial check: the exact plan required for each white-label feature.
SEOptimer, best for white-label SEO audits and lead generation
SEOptimer is a white-label SEO audit tool built for agencies that use reports to win clients as well as keep them. Its white-label reports page covers custom logos, fonts, colors, report text, and which checks appear. Reports can be served from a custom subdomain or your own domain. Reports can also be scheduled, translated into 25+ languages, and include competitor comparisons.
White-label PDF reporting starts on the Pro plan at $39 a month with monthly billing. The Max plan, at $59 a month, adds an embeddable audit tool for capturing leads on your own site. There’s a 14-day free trial.
Best for agencies that use branded audits as a sales opener, and for small teams that want affordable white-label reports. Limitation: it’s audit- and report-led, not a full client portal or a deep research suite. Trial check: custom domain setup, scheduled delivery, and how the embedded audit form passes leads to your CRM.
Swydo, best for flat-rate white-label reporting at scale
Swydo is a reporting and dashboard tool with one plan and every feature included. Per its white-label reporting page, reports and dashboards can be hosted on your own domain and sent from your own email address. Logo, colors, and fonts are set once and apply to every client.
Pricing is $62 a month billed annually and includes 10 data sources. Additional sources cost $4.50 each from 11 to 100, with lower rates beyond that. There are no per-client fees, and clients, users, and reports are unlimited. A 14-day trial is available.
Best for reporting-first agencies with many small clients, where per-client pricing gets expensive. Limitation: no SEO research, crawling, or content production. Trial check: count your real data sources per client, since that’s what drives the bill.
Whatagraph, best for enterprise-grade white-label marketing reports
Whatagraph is a marketing reporting platform for agencies that report across many channels, not just SEO. Its pricing page lists white-label reports on the Max plan, from €999 a month billed annually. A custom report domain is only on the Prime plan, which has custom pricing.
Best for larger agencies that need cross-channel reporting with data blending and a dedicated success manager. Limitation: it’s the most expensive reporting layer in this shortlist, and the custom domain requires the top tier. Trial check: which white-label features your quoted plan actually includes.
Serpstat, best for research-heavy agencies that want a white-label platform
Serpstat is an all-in-one SEO platform whose white labeling deepens by plan. According to its white label help article:
Individual: adds your logo to client reports.
Team: adds your logo to the platform navigation as well.
Agency: adds a custom subdomain, so clients log in under your domain.
With annual billing, plans are listed at $50 a month (Individual), $100 a month (Team), and $410 a month (Agency). There’s a 7-day free trial.
Best for agencies that want keyword, backlink, and rank data plus branded reports in one subscription. Limitation: client-domain access requires the Agency plan, and report design is less flexible than dedicated reporting tools. Trial check: report builder templates, scheduled sends, and subdomain setup.
How much does white-label SEO software cost per client?
The true cost is the base plan plus add-ons, seats, reports, usage, and setup time, divided by active client sites. For a platform offering white label SEO, the entry price rarely tells you what you'll pay at 20 clients.
True monthly cost per client = (base subscription + add-ons + seats + reports + usage + estimated operating time) ÷ active client sites
Compare the billing unit before the headline price
Vendor category | Billing unit | Cost driver | What to verify | Likely scaling issue |
|---|---|---|---|---|
Per-client reporting (AgencyAnalytics) | Client | Number of active clients | Plan label, inclusions, annual billing | Grows linearly with every client |
Per-report add-on (Semrush Pro Reports) | Report | Reports per month | Report allocation, base subscription | Sits on top of the subscription |
Platform add-on (SE Ranking Agency Pack) | Add-on plus base plan | Base plan limits | Seats, projects, plan requirements | Base-plan limits can force an upgrade |
Base fee plus usage (WebCEO) | Fees plus usage | Projects and scans | Domain fee, project and scan charges | Usage changes the monthly total |
Plan-gated dashboards (DashThis) | Plan tier | Dashboard and source limits | Plan needed for custom domain | White-label features may need a higher tier |
The lowest entry price is not necessarily the lowest cost at your expected client count.
Model costs at 5, 10, and 20 client sites
AgencyAnalytics lists $20 per client per month on annual billing. That's $100 a month at 5 clients, $200 at 10, and $400 at 20. A $20 per-report add-on gives the same math if each client gets one report, but it sits on top of the Semrush subscription.
A platform add-on from $69 a month doesn't scale per client, yet base-plan limits can still push you up a tier. These figures are my list-price arithmetic, not vendor quotes.
Add seats, reports, projects, connectors, usage, and setup time
Extra staff or client seats
Reports beyond the included allocation
Project or scan charges
Paid data connectors
Your own setup and review hours (an internal estimate, not vendor data)
Prices are USD as listed in October 2026. Currency, tax, annual discounts, and availability can vary by region.
Is Keytomic a white-label SEO platform?
Not as confirmed here. Keytomic automates the work behind the client experience (research, content, publishing, indexing workflows, and AI visibility) rather than a client-facing portal. Disclosure: Keytomic publishes this comparison and is included as an adjacent workflow option.
Where Keytomic fits: execution and publishing workflow automation
Keytomic is an AI SEO automation platform covering keyword discovery, topical planning, content creation, CMS publishing, indexing workflows, technical checks, and AI visibility tracking. It maps keywords to pages using live volume, difficulty, SERP, and Search Console data, then plans a 30-day content calendar.
Drafts follow your brand voice with internal links, sources, and an author profile. Publishing reaches WordPress, Shopify, Webflow, Framer, and other CMSs via webhook, and new URLs go to Google and, through IndexNow, to Bing, Yandex, DuckDuckGo, and Brave.
Submission isn't indexing. Google's Indexing API documentation limits that API to job posting and livestream pages, so no tool can guarantee indexing. For agency delivery, see Keytomic's SEO workflow for agencies; plans start at $99 per month with a 3-day trial.
What Keytomic should not claim in this article
I won't call Keytomic a white-label portal. The product facts I have don't confirm branded reports, a custom client domain, or client seats. If you need any of those, ask the team to confirm in writing.
When Keytomic is not the right fit
You need only a standalone client reporting layer
You need forensic crawling or a deep backlink database
You want drafts published without review
Every draft still needs a human check for facts, brand voice, and regulated topics. Google's guidance on generative AI content focuses on usefulness and warns against scaled content abuse, however the content is produced.
How should an agency shortlist a white-label SEO platform?
Test the client experience, permissions, workflow handoffs, and cost at your expected client count before you commit to a SEO software. Ten checks cover it.
Run the branding-depth test
Ask what exactly is rebranded: PDF, dashboard, login, domain, emails, or the full platform.
Apply the promise test: does each feature appear in the client's actual login, or only in an internal admin view?
Ask the vendor to confirm every important feature in writing.
Run the client-isolation and approval test
Create one test workspace and invite a client-view user.
Confirm that user sees only the assigned client's data.
Test a recurring report and a live dashboard.
Run the workflow and cost test
Connect your real analytics and search accounts.
Run one workflow from opportunity discovery to client-ready output.
Calculate cost at your current clients and next year's expected clients.
Check export, migration, API, and cancellation terms, and note what stays manual.
For a broader trial scorecard, see how to choose SEO automation software.
Frequently asked questions about white-label SEO software
What is white-label SEO software?
It's SEO software that lets an agency present tools, reports, or a platform under its own brand. The levels are branded reports, client portals, and full platform resale.
What is the difference between white-label SEO software and SEO reseller services?
Software gives your team tools to deliver work under your brand. Reseller services hand the actual SEO fulfillment to an outside provider.
Does a branded PDF count as full white-label SEO software?
No. A branded PDF is the lightest level. Fuller white labeling can add a client login, custom domain, and branded emails, depending on the vendor.
Which white-label SEO software is best for client reporting?
AgencyAnalytics and DashThis are the reporting-first options in this shortlist. Confirm plan-specific features, since white-label options can depend on your tier.
Which white-label SEO platform offers deeper resale functionality?
SE Ranking and WebCEO position white labeling at platform level. WebCEO describes a platform on your own domain. Compare both in a trial.
How much does white-label SEO software cost?
Use the formula: base plan plus add-ons, seats, reports, and usage, divided by active client sites. White label SEO software prices use different billing units.
Can clients use a custom domain?
Some vendors support it. SE Ranking, AgencyAnalytics, WebCEO, Semrush, and DashThis document custom-domain options; confirm plan requirements first.
Is BrightLocal a fit for every agency?
No. BrightLocal is a local SEO specialist, best for local or multi-location clients, not a general national SEO execution platform.
Is Keytomic a full white-label SEO platform?
Not as confirmed here. Keytomic automates research, content, publishing, indexing workflows, and AI visibility tracking; confirm any portal or branding needs with the team.
Can automated SEO publishing guarantee rankings or indexing?
No. Google evaluates content on usefulness whatever the production method, and no tool can guarantee rankings, citations, or indexing.
Choose the platform by what your client actually sees
Pick based on the client-facing layer you need and the bottleneck you want to remove. When you shortlist white label SEO software, match the level to the promise you're making to clients.
Reporting-first (AgencyAnalytics, DashThis): clients mainly need branded dashboards, scheduled reports, and connected data.
Platform-level (SE Ranking, WebCEO): clients need their own branded login, custom domain, permissions, and self-service access.
Execution workflow (Keytomic): your bottleneck is research, content, publishing, indexing workflows, or AI visibility, and you keep a separate client-facing reporting layer if needed.
Your next step this week: price your next 10 client sites with the formula above and run one live client workflow in a trial. If content production is the bottleneck, review Keytomic's current pricing and trial details.
